MOVE FOR MS
CHARITY CHALLENGE
406,548,031 Total Steps 
1,016,105 AED Donated 
STEPPI partnered with National Multiple Sclerosis Society to launch Move for MS, raising awareness and support for those living with Multiple Sclerosis (MS).
Participants were challenged to stay active and track their steps through the STEPPI app.
Together, we stepped up to make a difference—one step at a time.
HEALTH AND HAPPINESS
COMMUNITY PROGRAM
In partnership with Dubai Health Authority, STEPPI, and Aster Pharmacy, the Health & Happiness program is all about empowering you to take charge of your well-being. With health screenings to identify key areas for improvement and exciting activity challenges hosted on STEPPI, we’re making healthy living more accessible and engaging for everyone.
STEPS OF LIFE
CHARITY CHALLENGE
1 BILLION Steps
1 MILLION AED DONATION
In partnership with Dubai Government, Dubai Sports Council, IACAD, and Al Jalila Foundation, the STEPS OF LIFE challenge is hosted on the STEPPI app, turning movement into impact. Every step counts toward our 1 billion-step goal, unlocking a 1 million dirham donation from IACAD to Al Jalila Foundation.
REACH THE END
CHARITY CHALLENGE
1,018,537,979 Total Steps
1,000,000 AED Donated 💰
In partnership with Daman and Rivoli, who each pledged 500,000 AED, we invited UAE residents to step up for the Reach Campaign, an initiative to end river blindness and lymphatic filariasis.
Each day, participants who completed 10,000 steps unlocked a 10 AED donation, turning movement into impact.
Thanks to the incredible generosity of our donors, we helped transform 500,000 lives in just 30 days.
BEAT DIABETES
CHARITY CHALLENGE
406,548,031 Total Steps
1,016,105 AED Donated
Landmark Group pledged a donation of 1 MILLION AED in support of the Beat Diabetes Initiative.
STEPPI users were asked to complete 10,000 steps each day, with each goal completions unlocking a donation of 25 AED towards the Beat Diabetes Fund, facilitated by Al Jalila Foundation, for the medical treatment of patients suffering from diabetes complications.
ABU DHABI PUBLIC HEALTH CENTRE
COMMUNITY PROGRAM
1 BILLION STEPS CHALLENGE
In support of the 9th ISPAH Congress at ADNEC, Abu Dhabi, STEPPI launched a challenge to inspire Abu Dhabi residents to move more.
Backed by the Ministry of Health & Prevention, Abu Dhabi Sports Council, and the Department of Community Development, the challenge rewarded participants who hit 10,000 steps daily with entries into a prize draw for two Etihad Airways tickets to any destination.
A powerful initiative to promote health, movement, and community engagement!
CLEVELAND CLINIC ABU DHABI
COMMUNITY PROGRAM
10,000 STEPS COMMUNITY WALK
Healthier Hearts, Together.
STEPPI partnered with Cleveland Clinic Abu Dhabi and The Galleria to host a 10,000-step community walk in support of World Heart Day.
Participants enjoyed health consultations, exclusive World Heart Day merchandise, and finisher medals for the first 150 to complete the walk—all in the spirit of promoting heart health and an active lifestyle.
EXPO 2020
WALK FOR PEOPLE & PLANET
The Expo 2020 Global Walkathon powered by STEPPI marked the culmination of the Programme for People and Planet, uniting people worldwide in meaningful action over six months to address some of the world’s greatest challenges.
DAMAN x REACH
250 MILLION STEPS CHALLENGE
The Daman 250 Million Steps Challenge supported the Reach Campaign, providing treatment to protect 250,000 people from river blindness and lymphatic filariasis.
Upon reaching the 250 million steps target, Daman donated 500,000 AED, transforming lives through the power of movement.
Official Dubai Fitness Challenge 30x30 App Partner
COMMUNITY PROGRAM
STEPPI is proud to be the official and exclusive app partner of the Dubai Fitness Challenge 30×30, the city-wide initiative by His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai.
For two consecutive years, STEPPI helped 150,000 Dubai residents track their 30 minutes of daily activity for 30 days, making movement a part of everyday life.
REEBOK X LES MILLS
FITNESS FOR YOUR FLAG
STEPPI partnered with Reebok and Les Mills to launch ‘Fitness for Your Flag,’ a competition inviting fitness enthusiasts at every level to get up and get moving.
Inspired by “Connecting Minds, Creating the Future,” the challenge united participants from 192 countries in Dubai, proving that movement has the power to bring the world together.
REEBOK X KAREN WAZEN
STEP IT UP CHALLENGE
Reebok and Karen Wazen teamed up to launch the exclusive female-only ‘Step It Up’ walking challenge.
Open to women in the UAE, KSA, and Kuwait, participants were encouraged to hit 8,000 steps daily for a chance to win exciting prizes—empowering women to stay active and move with confidence.
TOUGH MUDDER VIRTUAL
During the COVID lockdowns, when physical events were on hold, STEPPI and Tough Mudder launched a virtual challenge—a first for the Tough Mudder UAE series.
Each day, participants tackled three challenges on the STEPPI app: a run, a workout, and a mental challenge, keeping the spirit of resilience and fitness alive from anywhere.
LANDMARK GROUP
BEAT DIABETES WALK
STEPPI partnered with Landmark Group to take their annual Beat Diabetes Walk virtual for the first time.
While participants gathered at Zabeel Park, Dubai, on November 26, STEPPI provided real-time step data on large screens. Those unable to attend in person could join via the STEPPI app, contributing their steps from anywhere in the world—making the initiative more inclusive than ever.
Why I say old chap that is spiffing lavatory chip shop gosh off his nut.!
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