"The STEPPI challenge gave us something we had never had before, a wellness initiative that our entire workforce, from First Officers to baggage handlers, could participate in on equal footing. The leaderboard was the spark. The daily habit was the real prize."

How do you get a large number of people across every role, every country, every fitness level moving together? You give them one simple goal, one aspirational reward, and make it impossible to feel left out.